Category / UN Blog

User Interface Insight: beyond the Hamburger Menu

Navigation menus are one of the most important parts of a website. The menu shows you the main sections of the site architecture and gives the primary direction on how to locate the key pieces of content on the site.

Profit Driven Marketing vs. Conventional Marketing?

We’ve all heard the adage: You have to spend money to make money. But, somewhere deep in our subconscious, we listen to the voice of our grandmother saying, “be smart with your money, make informed purchases and investments.”

4 ways branding can improve your inbound marketing

Brands are fighting over screen space, customers, and loyalty. It is becoming increasingly more complex for your message to gain visibility and traction.

Elevating your brand's story through parallax web design

If you look hard enough, every brand has a story. In previous topics, we discussed the proper ways to build a brand platform and help find your brand's authenticity.

Choosing the right e-commerce platform

If you’re in the business of selling goods online or looking to get your shop on the web, you have found that there are many different platforms you can choose to put your company’s products on.

Building a brand platform & achieving "Authenticity"

In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."

How to optimize your website & content marketing with images

So you want to improve your website ranking in search engines? Then you’ve come to the right spot.  Images play a key role in how well blog articles perform in search and how well your website converts new visitors into leads.  Read on to learn how t...

Rebranding? don't fail your target audience

Seems impossible, but a good logo truly is the visual representation of your brand, and has the power to create an identity – not only for the company or product, but also the individual. If your new logo identity is branded correctly and communicate...

Outrage – The new viral marketing strategy

“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” ~ John Lydgate “There’s a sucker born every minute.” ~ P.T. Barnum

The #1 Viral Video Campaign & Why It underperformed

    Visible Measures and Advertising Age confirm that the #1 viral ad campaign on YouTube is an unknown hit.   The Blendtec "Will it Blend?" viral marketing series has surpassed all viral marketing and advertising campaigns based on total views. Blen...

Are you wasting time and money on outdated SEO techniques?

  When it comes to SEO (Search Engine Optimization), keeping up with new developments is crucial. As Google and other search providers change and improve their algorithms, once tried-and-tested methods are falling by the wayside. Despite information ...

5 SEO Trends to Look Out For in 2017

    Search engine optimization never stands still. Just when you think you've mastered all the most important aspects of digital marketing strategy, new technologies and approaches change the inbound marketing landscape once again. To ensure you and ...