When it comes to SEO (Search Engine Optimization), keeping up with new developments is crucial. As Google and other search providers change and improve their algorithms, once tried-and-tested methods are falling by the wayside.
Despite information on the best ways to optimize your content being readily available, way too many people still cling to the outdated, and sterile techniques described below.
And worse yet, not only do outdated techniques waste time and energy but quite often they dilute your content which hurts any inbound marketing efforts or campaigns.
Here is our short list of the 3 worst SEO techniques. You should quit doing these immediately, but don't feel guilty if you didn't know better. You can also schedule a free consultation with our CEO and talk in more detail about your marketing or website.
1 - Catering For Bots, Not Humans
This one covers a range of sins, from stuffing your titles uncomfortably full of keywords to filling up your blog with thin, repetitive content just for the sake of having regular updates. Google now weighs up not only the number of visitors to your site but also the time they spend there and the level of engagement they display. If your content gears toward bots instead of humans, then not only will you fail to retain the visitors you do get, but their lack of engagement will send your site and "big picture" digital marketing strategy plummeting into the abyss.
2 - Search Engine Submission
You don't have to look far to find a search engine submission service that will tell you in no uncertain terms that it's essential to submit your site to as many search engines as possible. It's convenient, of course, that many of them offer this very service, usually for a modest fee. But don't waste your money. Gone are the days when it was necessary to submit your site for search engines to know that it existed. Most will find you all on their own as soon as you start to build some meaningful backlinks. Focus on that, and on making your site logical and navigable rather than wasting time (or money) submitting to search engines.
3 - Spinning Content
It wasn't long ago that it was considered wise to make the most of your content by duplicating articles using slightly different keywords. Instead of one shot at getting noticed, ran the theory, you might then have five, each one targeted at a slightly different search. More recently, though, Google has become savvy to this and penalizes spun articles as low-quality content. Instead of spinning a piece to make use of different keywords, try to work all of your most important keywords into one piece in an intelligent, meaningful and human-readable fashion.
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