Category / UN Blog

Top Web Design Mistakes That Make Users Cringe

  You may have heard that having a web presence is essential in the modern world of marketing, and this is hard to disagree with. However, a badly designed website can be more detrimental to your brand than having no site at all. After all, your webs...

How website performance impacts conversion rates and SEO

Your website’s page speed matters. You can have a beautifully designed page with a message that’s clear to your audience, but if that audience isn’t able to get there in a reasonable time (2 seconds or less), then your site is going to be abandoned b...

The rise of virtual reality (infographic)

Virtual reality in its current form, and with its futuristic potential, is seeded commonly in everyone's mind these days.

User Interface Insight: beyond the Hamburger Menu

Navigation menus are one of the most important parts of a website. The menu shows you the main sections of the site architecture and gives the primary direction on how to locate the key pieces of content on the site.

4 ways branding can improve your inbound marketing

Brands are fighting over screen space, customers, and loyalty. It is becoming increasingly more complex for your message to gain visibility and traction.

Elevating your brand's story through parallax web design

If you look hard enough, every brand has a story. In previous topics, we discussed the proper ways to build a brand platform and help find your brand's authenticity.

Building a brand platform & achieving "Authenticity"

In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."

Rebranding? don't fail your target audience

Seems impossible, but a good logo truly is the visual representation of your brand, and has the power to create an identity – not only for the company or product, but also the individual. If your new logo identity is branded correctly and communicate...

The #1 Viral Video Campaign & Why It underperformed

    Visible Measures and Advertising Age confirm that the #1 viral ad campaign on YouTube is an unknown hit.   The Blendtec "Will it Blend?" viral marketing series has surpassed all viral marketing and advertising campaigns based on total views. Blen...

12 Must Watch TED Talks for Entrepreneurs

These 12 TED Talks include many of the greatest minds in marketing, advertising and branding. Each of these talks are carefully curated to apply to the entrepreneur as well as the experienced leader, regardless of the size of the team they manage. On...

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