HIGHER ED MARKETING BLOG

Three Features Your University Website Needs

Video with aerial footage! SEO content! Social media integration! In the world of higher ed web design, analytics, and marketing, there is always a new trend to chase. Don’t get us wrong, we love good web design, and have helped our clients integrate...

Website Governance: Best Practices for Universities

A website is one of the most important digital assets a university owns. It engages alumni, keeps the campus community connected and informed, and can increase student enrollment. Yet, when it’s time for a refresh or redesign, sometimes the biggest p...

Top Web Design Mistakes That Make Users Cringe

You may have heard that having a web presence is essential in the modern world of marketing, and this is hard to disagree with. However, a badly designed website can be more detrimental to your brand than having no site at all. After all, your websit...

Squarespace vs. Shopify - Which one caters to your needs?

Deciding on an Ecommerce platform can be a daunting task. There are many professional Ecommerce platforms out there, and they’re all decent, but which platform caters to your specific business needs?

User Interface Insight: Beyond the Hamburger Menu

Navigation menus are one of the most important parts of a website. The menu shows you the main sections of the site architecture and gives the primary direction on how to locate the key pieces of content on the site.

Elevating your brand's story through parallax web design

If you look hard enough, every brand has a story. In previous topics, we discussed the proper ways to build a brand platform and help find your brand's authenticity.

Choosing the right e-commerce platform

If you’re in the business of selling goods online or looking to get your shop on the web, you have found that there are many different platforms you can choose to put your company’s products on.

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