"The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman
Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...
Entrepreneurship is a risky endeavor — but it can also be a profitable one. While many small business owners have a strong vision of what their business should be, few will take the time to create a viable business plan with the proper brand position...
Data is hot right now, but not many brands know how to use data to their advantage. So we’re going to show you a few simple ways to use data to improve your paid advertising and marketing performance.
Creating an effective keyword list takes time, effort, and focus. But it is one of the most important things you can do to help your business, agency, or customers be successful.
Here is the authoritative guide on 2018 SEO trends and the 5 ingenious website hacks to elevate your digital marketing.
Having worked in advertising for many years, and most recently at the agency level, I've noticed something in common with many of the clients and organizations that I work with…they all want to teleport.
Digital marketing campaigns have many moving parts. How do you figure out whether your efforts are effective?
Here at UNINCORPORATED, we've always known that our work is award-winning, we just never had the actual awards to back it up.
It’s no secret that visual media lies at the core of any successful branding endeavor. After all, you want your audience to recognize your brand at a glance, so it needs to be eye-catching, evocative, and above all, unique.
I recently pulled up a video on YouTube and was presented with a 4-minute pre-roll ad... No thanks. What advertising agency thought this was a good idea?
There are two ways to go about content marketing: you can periodically send out random content, or you can have a thoughtful strategy. Which one do you think performs better time after time?