Category / UN Blog

Brady Werkheiser

Brady is a Search Engine Optimization and Inbound Marketing Professional for UNINCORPORATED, LLC.
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Recent Posts

Recruit Students with this 7-Step Content Marketing Supply Chain

Stop putting it off and start building a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.  

Notes on Camp in Digital Advertising

Camp is an often misunderstood aesthetic, primarily found in film and fashion, that champions style over content, irony over drama, extravagance over seriousness, and it has solidified its place in digital advertising.  

How to Recruit Online Students Who Are Allergic to Advertising

18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." So how can online programs attract prospective students when they are using 4+ ad blocking tools?  

Facebook's Advertising Algorithm is Discriminatory

Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes.  

Kim Kardashian’s KIMONO is an Outrage Marketing Masterpiece

Kim Kardashian announced her new shapewear brand, KIMONO Solutionwear, and in the process infuriated entire countries, captured news headlines, and has the whole media world’s attention before launching her official brand name.  

From Outrage to Advocate: American Airlines' LGBTQ Marketing

Outrage marketing is a viral marketing tactic that capitalizes on the shock, anger, or indignation of consumers, whether intentional or unintentional, to gain awareness and win public favor.  

Outrage Marketing is More Than Publicity Stunts & Marketing Pranks

Publicity stunts and viral marketing pranks – forms of outrage marketing – share a similar goal, but their executions are subtly different.  

How IHOP Used Outrage Marketing to Increase Burger Sales 400%

In the first day IHOP recorded 614,000 tweets, in the first ten days there were over 2.1 million social media conversations, and in the first three weeks they sold 400% more burgers. Why was IHOP so successful?     What is Outrage Marketing? Outrage ...

Digital Advertisers Have Gotten Lazy

Before advertising platforms like Facebook and Google had these sophisticated targeting tools, you had to write excellent copy, come up with a creative idea, and select the ad placement incredibly well to get people's attention.  

Top 5 SEO Trends (Updated for 2019)

Here is the authoritative guide on 2019 SEO trends and 3 ingenious SEO hacks to elevate your digital marketing, earn more leads, and win more business.  

Is the Golden Age of Digital Advertising Dead?

18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." With the current state of privacy, is digital advertising dead?    

4 Ways to Increase Website Session Duration for SEO

Content marketing is a marketing tactic employed by millions of businesses and marketing agencies around the world. But how do you leverage your content to improve your website's SEO?  

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