Category / UN Blog

Brady Werkheiser

Brady is a Search Engine Optimization and Inbound Marketing Professional for UNINCORPORATED, LLC.
Find me on:

Recent Posts

Facebook's Advertising Algorithm is Discriminatory

Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes.  

Kim Kardashian’s KIMONO is an Outrage Marketing Masterpiece

Kim Kardashian announced her new shapewear brand, KIMONO Solutionwear, and in the process infuriated entire countries, captured news headlines, and has the whole media world’s attention before launching her official brand name.  

From Outrage to Advocate: American Airlines' LGBTQ Marketing

Outrage marketing is a viral marketing tactic that capitalizes on the shock, anger, or indignation of consumers, whether intentional or unintentional, to gain awareness and win public favor.  

Outrage Marketing is More Than Publicity Stunts & Marketing Pranks

Publicity stunts and viral marketing pranks – forms of outrage marketing – share a similar goal, but their executions are subtly different.  

How IHOP Used Outrage Marketing to Increase Burger Sales 400%

In the first day IHOP recorded 614,000 tweets, in the first ten days there were over 2.1 million social media conversations, and in the first three weeks they sold 400% more burgers. Why was IHOP so successful?     What is Outrage Marketing? Outrage ...

Digital Advertisers Have Gotten Lazy

Before advertising platforms like Facebook and Google had these sophisticated targeting tools, you had to write excellent copy, come up with a creative idea, and select the ad placement incredibly well to get people's attention.  

Top 5 SEO Trends (Updated for 2019)

Here is the authoritative guide on 2019 SEO trends and 3 ingenious SEO hacks to elevate your digital marketing, earn more leads, and win more business.  

Is the Golden Age of Digital Advertising Dead?

Recently, the US Department of Housing and Urban Development (HUD) filed a lawsuit against Facebook stating that their ad delivery algorithm discriminates against protected classes such as race, gender, etc.  

4 Ways to Increase Website Session Duration for SEO

Content marketing is a marketing tactic employed by millions of businesses and marketing agencies around the world. But how do you leverage your content to improve your website's SEO?  

Get More from Your Advertising with Linking and Syncing

Data is hot right now, but not many brands know how to use data to their advantage. So we’re going to show you a few simple ways to use data to improve your paid advertising and marketing performance.  

Brand Strategy for Content Marketing

Brands are fighting over screen space, customers, and loyalty. It is becoming increasingly more complex for your message to gain visibility and traction.

How to optimize your website & content marketing with images

So you want to improve your website ranking in search engines? Then you’ve come to the right spot.  Images play a key role in how well blog articles perform in search and how well your website converts new visitors into leads.  Read on to learn how t...

  • 1
A catalyst for insight, imagination, and change.

Subscribe to SPARK!, our periodic newsletter focused on the dynamic world of branding, creative, and marketing.