Category / Blog

Brady Werkheiser

Brady is a Search Engine Optimization and Inbound Marketing Professional for UNINCORPORATED, LLC.
Find me on:

Recent Posts

What is Learning Experience Design?

Learning experience design focuses on delivering instructional materials that are "functional, reliable, usable, convenient, pleasurable, and meaningful," for students. On the other hand, instructional design focuses on learning outcomes and pedagogi...

Instructional Design for Higher Education

Learning new concepts and assimilating new skills are miracles, and teachers are miracle workers. The amount of time, thoughtfulness, and planning that goes into designing a single lesson plan is an extraordinary labor of love. That labor of love is ...

How to Choose an eLearning Design Agency

eLearning design, as a discipline, is responsible for designing the learning experience for online classrooms and corporate training. eLearning designers develop educational content and architect educational technology that is aligned with pedagogy t...

Top 5 eLearning Design Best Practices

eLearning is found in almost every industry. In 2017, 77% of US companies used online learning to train employees on a variety of subjects, including leadership development and continuing education.

Recruit Students with this 7-Step Content Marketing Supply Chain

Stop putting it off and start building a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.  

Notes on Camp in Digital Advertising

Camp is an often misunderstood aesthetic, primarily found in film and fashion, that champions style over content, irony over drama, extravagance over seriousness, and it has solidified its place in digital advertising.  

How to Recruit Online Students Who Are Allergic to Advertising

18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." So how can online programs attract prospective students when they are using 4+ ad blocking tools?  

Facebook's Advertising Algorithm is Discriminatory

Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes.  

Kim Kardashian’s KIMONO is an Outrage Marketing Masterpiece

Kim Kardashian announced her new shapewear brand, KIMONO Solutionwear, and in the process infuriated entire countries, captured news headlines, and has the whole media world’s attention before launching her official brand name.  

From Outrage to Advocate: American Airlines' LGBTQ Marketing

Outrage marketing is a viral marketing tactic that capitalizes on the shock, anger, or indignation of consumers, whether intentional or unintentional, to gain awareness and win public favor.  

Outrage Marketing is More Than Publicity Stunts & Marketing Pranks

Publicity stunts and viral marketing pranks – forms of outrage marketing – share a similar goal, but their executions are subtly different.  

How IHOP Used Outrage Marketing to Increase Burger Sales 400%

In the first day IHOP recorded 614,000 tweets, in the first ten days there were over 2.1 million social media conversations, and in the first three weeks they sold 400% more burgers. Why was IHOP so successful?     What is Outrage Marketing? Outrage ...

Sign up to receive our updates, thoughts, and insights.