Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes.
Kim Kardashian announced her new shapewear brand, KIMONO Solutionwear, and in the process infuriated entire countries, captured news headlines, and has the whole media world’s attention before launching her official brand name.
Outrage marketing is a viral marketing tactic that capitalizes on the shock, anger, or indignation of consumers, whether intentional or unintentional, to gain awareness and win public favor.
Publicity stunts and viral marketing pranks – forms of outrage marketing – share a similar goal, but their executions are subtly different.
In the first day IHOP recorded 614,000 tweets, in the first ten days there were over 2.1 million social media conversations, and in the first three weeks they sold 400% more burgers. Why was IHOP so successful? What is Outrage Marketing? Outrage ...
Before advertising platforms like Facebook and Google had these sophisticated targeting tools, you had to write excellent copy, come up with a creative idea, and select the ad placement incredibly well to get people's attention.
Here is the authoritative guide on 2019 SEO trends and 3 ingenious SEO hacks to elevate your digital marketing, earn more leads, and win more business.
Recently, the US Department of Housing and Urban Development (HUD) filed a lawsuit against Facebook stating that their ad delivery algorithm discriminates against protected classes such as race, gender, etc.
Content marketing is a marketing tactic employed by millions of businesses and marketing agencies around the world. But how do you leverage your content to improve your website's SEO?
Data is hot right now, but not many brands know how to use data to their advantage. So we’re going to show you a few simple ways to use data to improve your paid advertising and marketing performance.
Brands are fighting over screen space, customers, and loyalty. It is becoming increasingly more complex for your message to gain visibility and traction.
So you want to improve your website ranking in search engines? Then you’ve come to the right spot. Images play a key role in how well blog articles perform in search and how well your website converts new visitors into leads. Read on to learn how t...