The lead up to Domino's 2009 "Pizza Turnaround" marketing campaign was a difficult time for this longstanding pizza brand. Sales were down, and an unsightly video went viral.
Outrage used to take more effort. You had to take a pen and put it to paper and scribble down your discontent. You could even reconsider those angry words, tear them up, or rewrite them before popping that letter in the mail.
Americans love Taco Bell. So much so, that according to The Harris Poll EquiTrend Study of 2018, Taco Bell was voted the number one preferred restaurant by consumers.
On February 1, 2015, Budweiser made the bold proclamation during their Super Bowl ad that they were, "Proud to be macro."
Starbucks brought coffee snobbery to the masses. Those who had never given a second thought to any coffee sipped from a styrofoam cup, could now tell you the many reasons they preferred light or dark roast.
Altered image from Kristoffer Tripplaar—Alamy (Money) In the past, proclaiming that you've sold billions of hamburgers was a way to communicate the quality of your product. After all, popularity is equal to quality, right? And for McDonald's, keepi...
Your digital branding matters. With brand strategy being a multifaceted effort, it’s easy to forget or not recognize things that could be done to improve it.
Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...