Higher education marketing agencies have a special job. Unlike traditional products or services, they're tasked with communicating the value of a college experience, an intellectual and personal transformation.
Unlike disposable commodities that consumers spend money on, a college degree is a noble pursuit. Higher education gives students the knowledge and experiences that they will have for their entire lives. A college education is the starting line of a ...
In a sporting event where everything is extravagant, from the half-time show to advertising budgets, how do brands beat the competition and cut through the noise? Do they crank the volume up or opt for subtlety?
When big brands experiment with outrage, it's like a mad scientist combining chemicals in the laboratory - mixing marketing with provocation produces explosive brand breakthroughs at the risk of creating a mess of negative publicity.
Who doesn't love a good rivalry? From the Red Sox vs. the Yankees or Star Wars against Star Trek, it's fun to join in with some good-natured ribbing towards those on the opposing team.
According to the Aviation Safety Network’s 2018 statistics, there was one fatal accident per 2,520,0000 flights that year. And the previous year, the Wall Street Journal reported that 2017 had been the safest in commercial airline history, with zero ...
The lead up to Domino's 2009 "Pizza Turnaround" marketing campaign was a difficult time for this longstanding pizza brand. Sales were down, and an unsightly video went viral.
Outrage used to take more effort. You had to take a pen and put it to paper and scribble down your discontent. You could even reconsider those angry words, tear them up, or rewrite them before popping that letter in the mail.
Americans love Taco Bell. So much so, that according to The Harris Poll EquiTrend Study of 2018, Taco Bell was voted the number one preferred restaurant by consumers.
On February 1, 2015, Budweiser made the bold proclamation during their Super Bowl ad that they were, "Proud to be macro."
Starbucks brought coffee snobbery to the masses. Those who had never given a second thought to any coffee sipped from a styrofoam cup, could now tell you the many reasons they preferred light or dark roast.
Altered image from Kristoffer Tripplaar—Alamy (Money) In the past, proclaiming that you've sold billions of hamburgers was a way to communicate the quality of your product. After all, popularity is equal to quality, right? And for McDonald's, keepi...