America's lite beer brands are feuding... again.
As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?
I want to talk about brand experience by telling a story.
"The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman
Having worked in advertising for many years, and most recently at the agency level, I've noticed something in common with many of the clients and organizations that I work with…they all want to teleport.
I recently pulled up a video on YouTube and was presented with a 4-minute pre-roll ad... No thanks. What advertising agency thought this was a good idea?
Let’s face it - the internet has changed the world in incredible ways. It has revolutionized the way companies do business, especially when it comes to marketing.