Higher education marketing agencies have a special job. Unlike traditional products or services, they're tasked with communicating the value of a college experience, an intellectual and personal transformation.
Unlike disposable commodities that consumers spend money on, a college degree is a noble pursuit. Higher education gives students the knowledge and experiences that they will have for their entire lives. A college education is the starting line of a ...
Stop putting it off and start building a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.
Camp is an often misunderstood aesthetic, primarily found in film and fashion, that champions style over content, irony over drama, extravagance over seriousness, and it has solidified its place in digital advertising.
18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." So how can online programs attract prospective students when they are using 4+ ad blocking tools?
In a sporting event where everything is extravagant, from the half-time show to advertising budgets, how do brands beat the competition and cut through the noise? Do they crank the volume up or opt for subtlety?
Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes.
Kim Kardashian announced her new shapewear brand, KIMONO Solutionwear, and in the process infuriated entire countries, captured news headlines, and has the whole media world’s attention before launching her official brand name.
Outrage marketing is a viral marketing tactic that capitalizes on the shock, anger, or indignation of consumers, whether intentional or unintentional, to gain awareness and win public favor.
When big brands experiment with outrage, it's like a mad scientist combining chemicals in the laboratory - mixing marketing with provocation produces explosive brand breakthroughs at the risk of creating a mess of negative publicity.
Publicity stunts and viral marketing pranks – forms of outrage marketing – share a similar goal, but their executions are subtly different.
In the first day IHOP recorded 614,000 tweets, in the first ten days there were over 2.1 million social media conversations, and in the first three weeks they sold 400% more burgers. Why was IHOP so successful? What is Outrage Marketing? Outrage ...