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The Ultimate Guide to Higher Education Marketing

Higher education marketing agencies have a special job. Unlike traditional products or services, they're tasked with communicating the value of a college experience, an intellectual and personal transformation.

Higher Education Branding: How Schools Stand Out

Unlike disposable commodities that consumers spend money on, a college degree is a noble pursuit. Higher education gives students the knowledge and experiences that they will have for their entire lives. A college education is the starting line of a ...

Recruit Students with this 7-Step Content Marketing Supply Chain

Stop putting it off and start building a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.  

Notes on Camp in Digital Advertising

Camp is an often misunderstood aesthetic, primarily found in film and fashion, that champions style over content, irony over drama, extravagance over seriousness, and it has solidified its place in digital advertising.  

How to Recruit Online Students Who Are Allergic to Advertising

18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." So how can online programs attract prospective students when they are using 4+ ad blocking tools?  

ASMR Marketing: Michelob Pure Gold Super Bowl LIII Commercial

In a sporting event where everything is extravagant, from the half-time show to advertising budgets, how do brands beat the competition and cut through the noise? Do they crank the volume up or opt for subtlety?  

Facebook's Advertising Algorithm is Discriminatory

Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes.  

Kim Kardashian’s KIMONO is an Outrage Marketing Masterpiece

Kim Kardashian announced her new shapewear brand, KIMONO Solutionwear, and in the process infuriated entire countries, captured news headlines, and has the whole media world’s attention before launching her official brand name.  

From Outrage to Advocate: American Airlines' LGBTQ Marketing

Outrage marketing is a viral marketing tactic that capitalizes on the shock, anger, or indignation of consumers, whether intentional or unintentional, to gain awareness and win public favor.  

Dream Crazy: The NFL's Outrage Became Nike's Marketing Advantage

When big brands experiment with outrage, it's like a mad scientist combining chemicals in the laboratory - mixing marketing with provocation produces explosive brand breakthroughs at the risk of creating a mess of negative publicity.  

Outrage Marketing is More Than Publicity Stunts & Marketing Pranks

Publicity stunts and viral marketing pranks – forms of outrage marketing – share a similar goal, but their executions are subtly different.  

How IHOP Used Outrage Marketing to Increase Burger Sales 400%

In the first day IHOP recorded 614,000 tweets, in the first ten days there were over 2.1 million social media conversations, and in the first three weeks they sold 400% more burgers. Why was IHOP so successful?     What is Outrage Marketing? Outrage ...

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