Category / Blog

How Big Brands Win: Taco Bell's Dominance Is More Than Just a Combination of Beans, Meat, and Cheese

Americans love Taco Bell. So much so, that according to The Harris Poll EquiTrend Study of 2018, Taco Bell was voted the number one preferred restaurant by consumers.  

Proud to be Macro: Revisiting Budweiser's Brand Positioning

On February 1, 2015, Budweiser made the bold proclamation during their Super Bowl ad that they were, "Proud to be macro."  

A Tale of Lite Beer — A Reaction to Bud Light's Super Bowl Ad

America's lite beer brands are feuding... again.  

Hey Google, How Do I Brand My Business for Voice Search?

As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?  

Facebook Digital Advertising 101

If you’ve been doing social media marketing or running ad campaigns on Facebook for a while, this is too rudimentary – stop reading. However, if you’re getting into the Facebook advertising game, or consider yourself a novice when it comes to digital...

Can Starbucks Compete with Third Wave Coffee?

Starbucks brought coffee snobbery to the masses. Those who had never given a second thought to any coffee sipped from a styrofoam cup, could now tell you the many reasons they preferred light or dark roast.

Can Big Brands Compete with Small Batch Consumers?

Altered image from Kristoffer Tripplaar—Alamy (Money)   In the past, proclaiming that you've sold billions of hamburgers was a way to communicate the quality of your product. After all, popularity is equal to quality, right? And for McDonald's, keepi...

4 Ways to Increase Website Session Duration (SEO)

Content marketing is a marketing tactic employed by millions of businesses and marketing agencies around the world. But how do you leverage your content to improve your website's SEO? One primary way is to use your content to increase the amount of t...

10 Signs That You Need to Step Up Your Digital Branding

Your digital branding matters. With brand strategy being a multifaceted effort, it’s easy to forget or not recognize things that could be done to improve it.

Details Matter

I want to talk about brand experience by telling a story.  

Analog Landing Pages

"The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman  

Finding Your Brand Voice

Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...

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