Category / Blog

Profit Driven Marketing vs. Conventional Marketing?

We’ve all heard the adage: You have to spend money to make money. But, somewhere deep in our subconscious, we listen to the voice of our grandmother saying, “be smart with your money, make informed purchases and investments.”

Brand Strategy for Content Marketing

Brands are fighting over screen space, customers, and loyalty. It is becoming increasingly more complex for your message to gain visibility and traction.

Elevating your brand's story through parallax web design

If you look hard enough, every brand has a story. In previous topics, we discussed the proper ways to build a brand platform and help find your brand's authenticity.

Choosing the right e-commerce platform

If you’re in the business of selling goods online or looking to get your shop on the web, you have found that there are many different platforms you can choose to put your company’s products on.

Building a brand platform & achieving "Authenticity"

In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."

How to optimize your website & content marketing with images

So you want to improve your website ranking in search engines? Then you’ve come to the right spot.  Images play a key role in how well blog articles perform in search and how well your website converts new visitors into leads.  Read on to learn how t...

Rebranding? don't fail your target audience

Seems impossible, but a good logo truly is the visual representation of your brand, and has the power to create an identity – not only for the company or product, but also the individual. If your new logo identity is branded correctly and communicate...

12 Must Watch TED Talks for Entrepreneurs

These 12 TED Talks include many of the greatest minds in marketing, advertising and branding. Each of these talks are carefully curated to apply to the entrepreneur as well as the experienced leader, regardless of the size of the team they manage. On...

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