Faculty feel stressed, burnt out, and fatigued from the pandemic, yet are still expected to do more research, mentor students, and sit on committees. When their college approaches them with another request, we shouldn’t be surprised that their first ...
HIGHER ED MARKETING BLOG
A website is one of the most important digital assets a university owns. It engages alumni, keeps the campus community connected and informed, and can increase student enrollment. Yet, when it’s time for a refresh or redesign, sometimes the biggest p...
I recently had the pleasure of speaking with an industry pioneer in customer and brand engagement, Amanda Slavin, about Hubspot’s Education Partner Program. But Slavin is a person who wears many hats. In addition to being a co-founder of CatalystCrea...
College and university leaders recently received more bad news about student enrollment. According to preliminary data from the National Student Clearinghouse Research Center, there are 6.5% fewer undergraduate students today than there were in 2019.
The rise of artificial intelligence (AI) is now empowering universities to deliver a better student experience and more effectively manage their operations. I recently sat down with the Founder and CEO of Capacity, David Karandish, to discuss ways yo...
Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...
Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...
Higher education institutions have been utilizing Google Ads as a lead generation source for years now. Still, we're now seeing Google roll out features that make the ad interface even more helpful for stakeholders. As with all of their products, Goo...
Did you know that more than 50% of us will at some point be diagnosed with some form of mental illness or disorder? Mental issues touch each one of us in our family lives, work environment, and communities. This article looks at new practical ways to...
The recent Name, Image and Likeness (NIL) ruling from the NCAA freeing up student-athletes to capitalize on the potential value of their personal brand without sacrificing their college eligibility offers tremendous opportunities for forward-thinking...
The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get a COVID-19 vaccine first!), and those with strong brand name recognition have expe...
