Category / UN Blog

Hey Google, How Do I Brand My Business for Voice Search?

  As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?  

Can Starbucks Compete with Third Wave Coffee?

Starbucks brought coffee snobbery to the masses. Those who had never given a second thought to any coffee sipped from a styrofoam cup, could now tell you the many reasons they preferred light or dark roast.

10 Signs That You Need to Step Up Your Digital Branding

Your digital branding matters. With brand strategy being a multifaceted effort, it’s easy to forget or not recognize things that could be done to improve it.

Details Matter

I want to talk about brand experience by telling a story.  

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