Category / UN Blog

Proud to be Macro: Revisiting Budweiser's Brand Positioning

  On February 1, 2015, Budweiser made the bold proclamation during their Super Bowl ad that they were, "Proud to be macro."  

Finding Your Brand Voice

Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...

Building a brand platform & achieving "Authenticity"

In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."

Rebranding? don't fail your target audience

Seems impossible, but a good logo truly is the visual representation of your brand, and has the power to create an identity – not only for the company or product, but also the individual. If your new logo identity is branded correctly and communicate...

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