Category / UN Blog

Finding Your Brand Voice

  Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have ...

Creating a Viable Business Plan in 8 Steps

  Entrepreneurship is a risky endeavor — but it can also be a profitable one. While many small business owners have a strong vision of what their business should be, few will take the time to create a viable business plan with the proper brand positi...

Building a brand platform & achieving "Authenticity"

In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."

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