Category / UN Blog

Sensation Transference: Why Creating a Positive Brand Experience Isn't One Dimensional

Have you ever heard the term ‘sensation transference’? Neither had I until I read Malcolm Gladwell’s book, Blink. Though you may not have heard the term, you actually experience this phenomenon every day.    

Domino's "Pizza Turnaround" – How To Face a Brand Crisis Head-On

The lead up to Domino's 2009 "Pizza Turnaround" marketing campaign was a difficult time for this longstanding pizza brand. Sales were down, and an unsightly video went viral.   

Outrage Marketing: Gillette Takes on Toxic Masculinity

Outrage used to take more effort. You had to take a pen and put it to paper and scribble down your discontent. You could even reconsider those angry words, tear them up, or rewrite them before popping that letter in the mail.  

How Big Brands Win: Taco Bell's Dominance Is More Than Just a Combination of Beans, Meat, and Cheese

Americans love Taco Bell. So much so, that according to The Harris Poll EquiTrend Study of 2018, Taco Bell was voted the number one preferred restaurant by consumers.  

Proud to be Macro: Revisiting Budweiser's Brand Positioning

On February 1, 2015, Budweiser made the bold proclamation during their Super Bowl ad that they were, "Proud to be macro."  

Hey Google, How Do I Brand My Business for Voice Search?

As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?  

Can Starbucks Compete with Third Wave Coffee?

Starbucks brought coffee snobbery to the masses. Those who had never given a second thought to any coffee sipped from a styrofoam cup, could now tell you the many reasons they preferred light or dark roast.

Can Big Brands Compete with Small Batch Consumers?

Altered image from Kristoffer Tripplaar—Alamy (Money)   In the past, proclaiming that you've sold billions of hamburgers was a way to communicate the quality of your product. After all, popularity is equal to quality, right? And for McDonald's, keepi...

10 Signs That You Need to Step Up Your Digital Branding

Your digital branding matters. With brand strategy being a multifaceted effort, it’s easy to forget or not recognize things that could be done to improve it.

Finding Your Brand Voice

Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...

Creating a Viable Business Plan in 8 Steps

Entrepreneurship is a risky endeavor — but it can also be a profitable one. While many small business owners have a strong vision of what their business should be, few will take the time to create a viable business plan with the proper brand position...

Squarespace vs. Shopify

Deciding on an Ecommerce platform can be a daunting task. There are many professional Ecommerce platforms out there, and they’re all decent, but which platform caters to your specific business needs?  

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