On February 1, 2015, Budweiser made the bold proclamation during their Super Bowl ad that they were, "Proud to be macro."
As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?
Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...