Category / UN Blog

Proud to be Macro: Revisiting Budweiser's Brand Positioning

  On February 1, 2015, Budweiser made the bold proclamation during their Super Bowl ad that they were, "Proud to be macro."  

Hey Google, How Do I Brand My Business for Voice Search?

  As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?  

Finding Your Brand Voice

Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...

  • 1
A catalyst for insight, imagination, and change.

Subscribe to SPARK!, our periodic newsletter focused on the dynamic world of branding, creative, and marketing.