Who doesn't love a good rivalry? From the Red Sox vs. the Yankees or Star Wars against Star Trek, it's fun to join in with some good-natured ribbing towards those on the opposing team.
Have you ever heard the term ‘sensation transference’? Neither had I until I read Malcolm Gladwell’s book, Blink. Though you may not have heard the term, you actually experience this phenomenon every day.
Americans love Taco Bell. So much so, that according to The Harris Poll EquiTrend Study of 2018, Taco Bell was voted the number one preferred restaurant by consumers.
Starbucks brought coffee snobbery to the masses. Those who had never given a second thought to any coffee sipped from a styrofoam cup, could now tell you the many reasons they preferred light or dark roast.
Altered image from Kristoffer Tripplaar—Alamy (Money) In the past, proclaiming that you've sold billions of hamburgers was a way to communicate the quality of your product. After all, popularity is equal to quality, right? And for McDonald's, keepi...
Your digital branding matters. With brand strategy being a multifaceted effort, it’s easy to forget or not recognize things that could be done to improve it.
I want to talk about brand experience by telling a story.
It’s no secret that visual media lies at the core of any successful branding endeavor. After all, you want your audience to recognize your brand at a glance, so it needs to be eye-catching, evocative, and above all, unique.
In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."
Seems impossible, but a good logo truly is the visual representation of your brand, and has the power to create an identity – not only for the company or product, but also the individual. If your new logo identity is branded correctly and communicate...