Category / UN Blog

Sensation Transference: Why Creating a Positive Brand Experience Isn't One Dimensional

Have you ever heard the term ‘sensation transference’? Neither had I until I read Malcolm Gladwell’s book, Blink. Though you may not have heard the term, you actually experience this phenomenon every day.    

Proud to be Macro: Revisiting Budweiser's Brand Positioning

On February 1, 2015, Budweiser made the bold proclamation during their Super Bowl ad that they were, "Proud to be macro."  

A Tale of Lite Beer — A Reaction to Bud Light's Super Bowl Ad

America's lite beer brands are feuding... again.  

Can Starbucks Compete with Third Wave Coffee?

Starbucks brought coffee snobbery to the masses. Those who had never given a second thought to any coffee sipped from a styrofoam cup, could now tell you the many reasons they preferred light or dark roast.

Can Big Brands Compete with Small Batch Consumers?

Altered image from Kristoffer Tripplaar—Alamy (Money)   In the past, proclaiming that you've sold billions of hamburgers was a way to communicate the quality of your product. After all, popularity is equal to quality, right? And for McDonald's, keepi...

10 Signs That You Need to Step Up Your Digital Branding

Your digital branding matters. With brand strategy being a multifaceted effort, it’s easy to forget or not recognize things that could be done to improve it.

Details Matter

I want to talk about brand experience by telling a story.  

Finding Your Brand Voice

Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...

Sorry, You Can't Teleport Through the Buyer's Journey

Having worked in advertising for many years, and most recently at the agency level, I've noticed something in common with many of the clients and organizations that I work with…they all want to teleport.  

Our Night at the ADDY's: Branding, Advertising, & Creativity

Here at UNINCORPORATED, we've always known that our work is award-winning, we just never had the actual awards to back it up.

What Makes a Great Visual Brand Identity for Blogging & Social

It’s no secret that visual media lies at the core of any successful branding endeavor. After all, you want your audience to recognize your brand at a glance, so it needs to be eye-catching, evocative, and above all, unique.

Top Web Design Mistakes That Make Users Cringe

You may have heard that having a web presence is essential in the modern world of marketing, and this is hard to disagree with. However, a badly designed website can be more detrimental to your brand than having no site at all. After all, your websit...

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