Category / UN Blog

Creating a Viable Business Plan in 8 Steps

Entrepreneurship is a risky endeavor — but it can also be a profitable one. While many small business owners have a strong vision of what their business should be, few will take the time to create a viable business plan with the proper brand position...

Sorry, You Can't Teleport Through the Buyer's Journey

Having worked in advertising for many years, and most recently at the agency level, I've noticed something in common with many of the clients and organizations that I work with…they all want to teleport.  

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