Category / Blog

Notes on Camp in Digital Advertising

Camp is an often misunderstood aesthetic, primarily found in film and fashion, that champions style over content, irony over drama, extravagance over seriousness, and it has solidified its place in digital advertising.  

ASMR Marketing: Michelob Pure Gold Super Bowl LIII Commercial

In a sporting event where everything is extravagant, from the half-time show to advertising budgets, how do brands beat the competition and cut through the noise? Do they crank the volume up or opt for subtlety?  

Facebook's Advertising Algorithm is Discriminatory

Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes.  

Digital Advertisers Have Gotten Lazy

Before advertising platforms like Facebook and Google had these sophisticated targeting tools, you had to write excellent copy, come up with a creative idea, and select the ad placement incredibly well to get people's attention.  

Is the Golden Age of Digital Advertising Dead?

18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." With the current state of privacy, is digital advertising dead?    

A Tale of Lite Beer — A Reaction to Bud Light's Super Bowl Ad

America's lite beer brands are feuding... again.  

Facebook Digital Advertising 101

If you’ve been doing social media marketing or running ad campaigns on Facebook for a while, this is too rudimentary – stop reading. However, if you’re getting into the Facebook advertising game, or consider yourself a novice when it comes to digital...

Analog Landing Pages

"The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman  

Get More from Your Advertising with Linking and Syncing

Data is hot right now, but not many brands know how to use data to their advantage. So we’re going to show you a few simple ways to use data to improve your paid advertising and marketing performance.  

6 Second Ads – The Future of Digital Storytelling

I recently pulled up a video on YouTube and was presented with a 4-minute pre-roll ad... No thanks. What advertising agency thought this was a good idea?

Take Your Digital Marketing to the Next Level with Remarketing

Let’s face it - the internet has changed the world in incredible ways. It has revolutionized the way companies do business, especially when it comes to marketing.

Bing's list of top 20 most expensive keywords

Lawyer, attorney, structured settlements – what do these all have in common?

A catalyst for insight, imagination, and change.

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