Digital marketing campaigns have many moving parts. How do you figure out whether your efforts are effective?
I recently pulled up a video on YouTube and was presented with a 4-minute pre-roll ad... No thanks. What advertising agency thought this was a good idea?
There are two ways to go about content marketing: you can periodically send out random content, or you can have a thoughtful strategy. Which one do you think performs better time after time?
Let’s face it - the internet has changed the world in incredible ways. It has revolutionized the way companies do business, especially when it comes to marketing.
We’ve all heard the adage: You have to spend money to make money. But, somewhere deep in our subconscious, we listen to the voice of our grandmother saying, “be smart with your money, make informed purchases and investments.”
If you’re in the business of selling goods online or looking to get your shop on the web, you have found that there are many different platforms you can choose to put your company’s products on.
Visible Measures and Advertising Age confirm that the #1 viral ad campaign on YouTube is an unknown hit. The Blendtec "Will it Blend?" viral marketing series has surpassed all viral marketing and advertising campaigns based on total views. Blen...
When it comes to SEO (Search Engine Optimization), keeping up with new developments is crucial. As Google and other search providers change and improve their algorithms, once tried-and-tested methods are falling by the wayside. Despite information ...
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