Category / UN Blog

Kim Kardashian’s KIMONO is an Outrage Marketing Masterpiece

Kim Kardashian announced her new shapewear brand, KIMONO Solutionwear, and in the process infuriated entire countries, captured news headlines, and has the whole media world’s attention before launching her official brand name.  

From Outrage to Advocate: American Airlines' LGBTQ Marketing

Outrage marketing is a viral marketing tactic that capitalizes on the shock, anger, or indignation of consumers, whether intentional or unintentional, to gain awareness and win public favor.  

Dream Crazy: The NFL's Outrage Became Nike's Marketing Advantage

When big brands experiment with outrage, it's like a mad scientist combining chemicals in the laboratory - mixing marketing with provocation produces explosive brand breakthroughs at the risk of creating a mess of negative publicity.  

Outrage Marketing is More Than Publicity Stunts & Marketing Pranks

Publicity stunts and viral marketing pranks – forms of outrage marketing – share a similar goal, but their executions are subtly different.  

How IHOP Used Outrage Marketing to Increase Burger Sales 400%

In the first day IHOP recorded 614,000 tweets, in the first ten days there were over 2.1 million social media conversations, and in the first three weeks they sold 400% more burgers. Why was IHOP so successful?     What is Outrage Marketing? Outrage ...

Outrage – The new viral marketing strategy

“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” ~ John Lydgate “There’s a sucker born every minute.” ~ P.T. Barnum

Outrage Marketing: Gillette Takes on Toxic Masculinity

Outrage used to take more effort. You had to take a pen and put it to paper and scribble down your discontent. You could even reconsider those angry words, tear them up, or rewrite them before popping that letter in the mail.  

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