Category / UN Blog

Outrage Marketing: Gillette Takes on Toxic Masculinity

  Outrage used to take more effort. You had to take a pen and put it to paper and scribble down your discontent. You could even reconsider those angry words, tear them up, or rewrite them before popping that letter in the mail.  

Rebranding? don't fail your target audience

Seems impossible, but a good logo truly is the visual representation of your brand, and has the power to create an identity – not only for the company or product, but also the individual. If your new logo identity is branded correctly and communicate...

The #1 Viral Video Campaign & Why It underperformed

Visible Measures and Advertising Age confirm that the #1 viral ad campaign on YouTube is an unknown hit.   The Blendtec "Will it Blend?" viral marketing series has surpassed all viral marketing and advertising campaigns based on total views. Blendtec...

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